» Advergameblog

Published on Friday, November 21, 2008 by Martijn Reintjes British breakfast brand Weetabix launched a nice little advergame for their Weetos cereal brand. The game places the player on a quest as a Weetos cereal to make it to the bowl of milk and serve as breakfast. The game let’s the player experience the hard work the cereal undertakes in the tv advert. The Game Kitchen [...]...

Published on Friday, October 24, 2008 by Martijn Reintjes If you think of extreme sport events in the Netherlands you think of Rotterdam. Every year the city hosts the Red Bull Air Race, the Go Fast X-Days, Rotterdam Racing and many other events. To emphasize it’s position as Extreme Sports City Rotterdam released this cool racing game. The goal of the game is to race [...]...

Published on Wednesday, October 15, 2008 by Martijn Reintjes Today is Blog Action Day, an annual nonprofit event that aims to unite the world’s bloggers, podcasters and videocasters, to post the same issue on the same day and to raise awareness and trigger a global discussion. This years issue is poverty. But what has poverty to do with advergames? Advergames are a kind of Serious [...]...

Published on Monday, October 13, 2008 by Martijn Reintjes The ongoing marketing campaign of Holland Casino (the Dutch national casino) focusses on funny sketches wherein tips are given about how to play in a casino. Tips like “only bluff in cases where you can pull it of” and “know where your chances lay”. In support of the tv-commercials Holland Casino now launched a high-budget [...]...

Published on Friday, October 10, 2008 by Martijn Reintjes “Games and social networks are predicted to become the new hype, fusing communities and networks with playing against your friends, family and people you know (or don’t). Set aside the pure entertainment value, users also get to know their friends interests, strengths and weaknesses in a fun and interactive way. There are a lot of [...]...

Published on Wednesday, September 24, 2008 by Martijn Reintjes Need some inspiration how to groom down-under? The Swedish Association for Sexuality Education(RFSU) helps out with this online shaving game! The Game Prune the bush and go wild! Whatever turns you on. This text invites the player to pick up razor, scissors and other grooming equipment and go at it. Although the gameplay feels a bit clunky, [...]...

Published on Tuesday, September 23, 2008 by Martijn Reintjes When you play a lot of online (branded) games as I do, you encounter a lot of advergames that still ask the player for their e-mail address before they are allowed to play. Of course I never give them my real address since I don’t want to be spammed to death by annoying newsletters. Instead [...]...

Published on Friday, September 19, 2008 by Martijn Reintjes In Sweden they still think the world is flat, or at the least that it’s a cube. Travellink, a Nordic travel agency, made a nice website which features a cubical world in a cool quiz game. The Game Around the World Race is a hybrid game which combines a quiz with an ability game. Goal is to [...]...

Published on Wednesday, September 17, 2008 by Martijn Reintjes Meet Hans Fugerlund, King of Chunga and leading star in KitKats’ new campaign in Australia. Chunga is Jenga gone KitKat and besides playing with a real stack of KitKats at home you can also play it online against Hans or other online players. Chunga-struck Episode 1 : Meet Hans Fagerlund from Hans Fagerlund on Vimeo. The Game The [...]...

Published on Tuesday, September 16, 2008 by Martijn Reintjes iPint has been one of the most populair free downloads since the opening of the iTunes Appstore and a big hit for Carling, the beer brand behind the game. The Game It’s a really simple game, the player needs to slide a pint down one of the three bar tops to a mate waiting at the other end. [...]...