Me in 30 seconds…

I’m a Dutch entrepreneur, builder, and storyteller at heart, home-based in Utrecht, the Netherlands, with my wife and our three children. I thrive on creating—from businesses and digital projects to crafting meals and furniture. My current adventure? Exploring South East Asia with my family for 7 months, embracing the joy of fatherhood and the beauty of the world.

Currently I co-run Psychogoed.nl with my wife, she is the brains and I do the technical side and business development. But 2024 brings new opportunities and I plan on launching a new business or project every two months to continually test and expand my horizons.

My life philosophy? It’s all about the stories we create and share. I’m constantly seeking new experiences to enrich my narrative, I only feel I need to work on my storytelling skills.

Join me on my journey as I share tales of entrepreneurship, family adventures, and the art of making the world a better place, one story at a time.

Want to know what I am doing right now? See my now page!

Latest writings:

  • Audi has already a long history of branded games (like this Spanish A3 webgame) and now took the plunge to the new iPhone platform with their free downloadable test drive game: Audi A4 Driving Challange. In the game you take…

  • Puma mixes a bit of pastiche in their latest branded game: You VS Bolt. In the aftermath of the Olympic Games in Beijing, players have to try to run faster then Jamaican runner Usian Bolt. To do this the player…

  • Brands & Games, een combinatie die steeds vaker wordt ingezet. Met games kan namelijk een leuke ervaring rond een merk worden neergezet en kan er op een interactieve manier een boodschap worden gecommuniceerd. Niet toevallig was Brands and Games dan…

  • Sandisk brings out an online magazine every two months or so for there newsletter subscribers. The latest version features a small game on page 4. The game itself is quite lame, they even confess that, you need to pick up…